Publish a listing to eBay

Once an item is analyzed, open it and scroll to the "Create Listing" section. Nothing goes live until you press publish, so you can review everything first. Publishing straight to eBay is included on every account, free ones too, and you can also copy the listing to any marketplace by hand.

Your first listing

If you have not listed anything yet, the scan result shows "List this one on eBay" under the price. If eBay is not connected, you sign in to eBay once and come straight back to the same item. The form is short: photos, title, price, condition and shipping. Everything else we filled in sits under "More details (already filled in)", which opens by itself when eBay needs something only you can answer.

Edit the content

• Title: optimized for search, 80 characters max on eBay
• Price: your asking price
• Description: plain text that works on any platform
• Keywords: click to copy one keyword or copy them all
• Revert: discard your changes and restore the last saved version

Fill in what eBay requires

1. Search for and select a category.
2. Pick a condition from the category-specific options.
3. Complete the item specifics. The form loads what eBay requires for that category and pre-fills from your scan where it can, such as Brand and Model.
4. Set shipping: free shipping or flat rate, shipping cost, package weight and handling time.
5. Choose a return policy: 30 or 60 days, buyer pays or seller pays. If your eBay account uses business policies, the listing follows yours, and the form leaves out the shipping and return fields those policies already set.

Fixed price, auction, or scheduled

At the review step there is a Fixed price / Auction toggle. Auction adds a start price, a duration of 1, 3, 5, 7 or 10 days with 7 as the default, and optional reserve and Buy It Now. The start price defaults to 50 percent of the estimated value, since low starts historically attract more watchers and bids. Change it to whatever you want.

Use "Publish Live on eBay" to go live immediately, or the "Go live at" picker to schedule. It has presets for Now, +6h and Tomorrow plus a custom date and time, and eBay allows scheduling up to 21 days out.

After it publishes

A view listing link appears on the item. From the live listing card you can update the price, use the one-tap markdown chips at -5%, -10% and -15%, push edited title and description to the live listing, or set Best Offer thresholds so offers above your auto-accept price sell instantly and lowballs decline automatically. Best Offer is fixed price only. To take a listing down, use "End on eBay" under "Listed on eBay," then use the Relist card if you want it back up at a new price.

If eBay says no

A listing eBay refused shows as Not live yet, on the item page and on the Sell tab. The row says in plain words what eBay wants and, where a safe fix exists, gives you one button: try again, take a flagged word out of the title, or set up your eBay business policies. Other fixes open the listing form at the field that needs you.

Promoting the listing on eBay

Promoted Listings is eBay's own advertising and is managed on eBay, not in the app. eBay opens listings created through a connected tool in its "Revise your listing (with restrictions)" form, and the General promote toggle there only applies the ad rate of the campaign the listing sits in, with an "Apply suggested ad rate" link. Typing your own percentage there flips back. To use a fixed rate such as 3 percent, open the Advertising dashboard in Seller Hub at https://www.ebay.com/sh/ads/dashboard, edit the General campaign (the "Edit campaign" link on the revise page goes there), switch the ad rate strategy to a fixed rate, and save. Every listing in that campaign then follows it. A listing can only be in one General campaign at a time.

To skip that step, turn on Promote on eBay in Settings or at the review step of the publish flow: pick one of your running General campaigns and every listing you publish live joins it at that campaign's rate. Scheduled listings are not promoted, and a listing that is already in another campaign is left as it is.